Born from nature—adapted to nature

It is safe to say that challenges have been diverse lately, whether we look at society, nature, or the world at large. It has therefore been invaluable to offer our guests an escape from daily routines with an experience like no other. We are filled with gratitude when we think of everyone who has visited the Blue Lagoon to experience the water, the surroundings, and the story. We take our role seriously—to provide our guests with a positive and unique experience that exceeds expectations.

Outwardly, the year at the Blue Lagoon has been marked by geological unrest and its consequences. The earth awakened with the Sundhnúkur Crater Row in November 2023, setting off a series of events that profoundly affected the environment, people, and businesses. The word of the year in our books is likely "land uplift," but terms like "air quality forecast," "lava flow," and "magma chamber" follow closely behind.

When we think about these past months and sum up this period, a different tone emerges: the year has been characterized by resilience, unity, cooperation, and the incredible adaptability of people when put to the test.

The Sundhnúkur Crater Row has erupted seven times since the activity began. Alongside these eruptions, thousands of earthquakes have been recorded in and around Svartsengi, some so powerful they were felt across the country. Over the year, we’ve been engaged in both prevention and response, but just as much has been demanded on the human side.

We have supported staff in finding new homes, arranged accommodations for international hotel guests, transported visitors and staff between locations, organized utility markets, held communal gatherings and training days, provided education on geological activity, held courses on weather and winds, conducted weekly information meetings, closed roads, reopened roads, lost parking spaces, adjusted plans, provided staff with access to a welfare hub, carried out evacuations and closures, and shared

expertise across the company—all while creating frameworks that empower staff and ensure guest safety.

Throughout the year, we have benefited from invaluable knowledge from experts and consultants. We have undertaken several projects and been part of a wider response, adapting to this new reality. Some impacted us directly, some were conducted by us, and some were overseen by external responders. Among them are:

· 4 new roads over lava fields, 10 kilometers in total · About 200 updates to our seismic activity information page · 30 revisions to evacuation plans · 40 evacuation representatives trained · 12 tests of air-raid sirens · 60 meetings for evacuation representatives · 7 evacuations · 90 gas detectors installed · 176 signs produced · 56 internal information meetings · 144 extra emails to guests · 1.5 million cubic meters of construction material transported to the area to build 8–15-meter-high protective walls

This has been an enormous undertaking. But the teamwork and solidarity of all our staff shine brightest this year. We are undoubtedly shaped by nature, but we learn from it, adapt, and continue onward.

We are grateful for the expertise we have access to, thankful for the protective walls safeguarding critical infrastructure and enhancing safety, and deeply appreciative of our staff and guests. We are undoubtedly shaped by nature, but we learn from it, adapt, and carry on.

We take valuable knowledge and experience with us, look optimistically toward the future, and greet 2025 with gratitude, resilience, and humility, because anything can happen when Mother Nature is at the helm.

We look forward to welcoming you all and to creating memories with you in the new year.